Free PDF Public Relations: A Value Driven Approach (5th Edition)
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Public Relations: A Value Driven Approach (5th Edition)
Free PDF Public Relations: A Value Driven Approach (5th Edition)
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From the Back Cover
An exciting full-color design engages students and enhances the overall learning experience for visual learners. Social Media Apps, a NEW feature in every chapter, assess the impact of social media on the chapter topic. Analyses of new-media tactics, including consumer generated media, social media news releases, microblogging, social bookmarking, digital newsrooms, and mobile marketing prepare students for modern industry practices. Information on the Contingency Theory of Accommodation, the reflective paradigm, agenda building, due diligence, and heuristic versus theoretical approaches strengthens the book’s strong theoretical underpinnings. A chapter on Multimedia Message Development encourages students to focus on the application of critical thinking and creative thinking to multimedia messages. A vigorously updated feature program with 17 NEW Case Studies, 10 NEW QuickBreaks, and 6 NEW Memos from the Field keep the material fresh, relevant, and accessible. Latest reports on the status and future of the profession, including new data on salary, diversity, job duties, job satisfaction, use of social media, ethics challenges, set accurate expectations of working in public relations today. Analysis of the public relations implications of recent events, including the Great Recession, Wall Street scandals, global warming, health care, campaign financing, product recalls, changes in societal demographics, and the growth of social media offer students a broader context for understanding how the field continues to evolve. iPad version available. Public Relations: A Values Driven Approach 5e eText with MyCommunicationLab will be available in an iPad version for student use. Priced to give students value for their textbook dollar.
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Product details
Paperback: 592 pages
Publisher: Pearson; 5 edition (January 15, 2011)
Language: English
ISBN-10: 9780205811809
ISBN-13: 978-0205811809
ASIN: 0205811809
Product Dimensions:
7.3 x 1 x 9 inches
Shipping Weight: 2.1 pounds
Average Customer Review:
3.6 out of 5 stars
18 customer reviews
Amazon Best Sellers Rank:
#314,428 in Books (See Top 100 in Books)
Delivered exactly as described. Definitely helped me with my coursework and would buy again if I needed to.
It's ok!
There are about 10 pages missing from the very first chapter. Makes this difficult to do my work. The book is extremely worn as well. Feels as if pages will just fall out over the semester.
Arrived as expected
Was In perfect condition. Great book and got in quick for school
Very tattered. Lots of wear. It will serve the purpose.
The book is informative however the style is horrible. It isnt written in typical chapters. There is even a section about how to read the book. That makes it most inconvenient, particularly for students who need to try to reference what they have read and cant find the page again because of no chapters.
son's class
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